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Website Privacy Notice

This website is operated by Strider Sports International, Inc., 2221 N. Plaza Dr., Rapid City, South Dakota 57702, USA (“we”). This notice provides you with information on how we, as the data controller, will process your personal data in connection with this website.

  1. Your personal data

In the course of your visit to this website we will collect the following information:

  • the pages visited on our website (URL);
  • date and time of your visit of this website;
  • your IP address;
  • name and version of your web browser;
  • the website (URL) you have visited before you accessed this website; and
  • certain cookies (see point 2 below).

We also process the information that you provide us with in the course of the use of our webshop or other functions (e.g., contact form, application form, registration form).

There is no obligation to provide the data that we ask you for when filling out the contact form. However, if you do not provide your personal data, you will not be able to contact us in this way.

  1. Cookies

This website uses so-called cookies. A cookie is a small file that may be installed on your computer when you visit a website. Cookies are generally used to provide site visitors with additional functionality within the site. They may, for example, be created to keep track of your visit and support your navigation of the website, help you resume where you left off and/or remember your preferences and settings when you visit the website again. Cookies cannot access, read or modify any other data on your computer.

Most of the cookies used on this website are so-called session cookies. They are automatically deleted once you leave the website. On the other hand, persistent cookies remain on your computer until you delete them in your browser. We use persistent cookies to recognized you when you visit this website the next time.

If you want to control the cookies installed on your computer, you can modify your browser settings so that it notifies you when a website wants to install a cookie or you can block cookies altogether. You can also delete cookies that have already been installed on your computer. Refer to the ‘Help’ function within your browser for more information on how to do these things.

Please note, however, that disabling cookies might affect your online experience and/or prevent you from taking full advantage of our website.

  1. Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. We process your data on the basis of our prevailing legitimate interest to cost-efficiently generate easy to use website access statistics (Article 6(1)(f) General Data Protection Regulation).

The information generated by the cookie about your use of the website (including your IP address and the URLs of the accessed pages) will be transmitted to and stored by Google on servers in the United States. We do not store any of your personal data collected in connection with Google Analytics.

This website uses an IP anonymization feature provided by Google Analytics. Your IP address will, therefore, be truncated/anonymized by Google as soon as it receives it. On our behalf, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to us. Google will not associate your IP address with any other data held by Google.

You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website. Furthermore, you can prevent Google’s collection and use of your data by downloading and installing the browser plug-in available here

You can also refuse the use of Google Analytics on this website by clicking on the following link. An opt-out cookie will be set on the computer, which prevents the future collection of your data when visiting this website:

Disable Google Analytics

Further information concerning Google’s terms of use and privacy statement can be found here or here.

  1. Purposes for which we process your data

We will process your personal data set out under point 1 above for the following purposes:

  • to make this website and its services available to you and to further optimize and develop this website;
  • to answer your requests;
  • to create usage statistics;
  • to be able to recognize, prevent and investigate attacks of this website;
  • to offer our goods and services;
  • to process your order;
  • to make customer satisfaction statistics;
  • to provide you with goods and services;
  • to give you the possibility to rate our products;
  • to provide additional services on our website (e.g., contact form, application form, review board, etc.); and
  • to manage (potential) warranty claims through the online registration of bikes.
  1. Legal basis of the processing

We process your personal data on the basis of our prevailing legitimate interest according to Article 6(1)(f) General Data Protection Regulation (“GDPR”) to achieve the purposes set out in point 4 above. We may also process your personal data on the basis of the necessity for the performance of the agreement we have concluded with you or to take steps at your request prior to entering into such an agreement (Article 6(1)(b) GDPR) or to comply with our legal obligations (Article 6(1)(c) GDPR).

In some cases, we may ask you in a separate process to provide your consent (Article 6(1)(a) GDPR).

  1. Transfer of your personal data

For the purposes set out above, we will transfer your personal data to the following recipients:

  • IT service providers that we use;
  • distributors, (sub-)franchisees, logistic companies and postal service providers that we use; and
  • payment service providers.

Some of the recipients referred to above are located in or process personal data outside of your country. The level of data protection in another country may not be equivalent to that in your country. However, we only transfer your personal data to countries where the EU Commission has decided that they have an adequate level of data protection or we take measures to ensure that all recipients provide an adequate level of data protection. We do this for example by entering into appropriate data transfer agreements based on Standard Contractual Clauses (2010/87/EC and/or 2004/915/EC). Such agreements are accessible upon request from

  1. Retention periods

We will retain your automatically-collected data for a period of three months, in general. We will only retain your data for a longer period to the extent that this is necessary to investigate attacks of our website. We will retain the data we are collecting in the context of a request by you for seven years.

If you registered on this website, we will retain your data for as long as your account exists and thereafter as long as there are statutory retention obligations or potential legal claims are not yet time-barred.

We will retain your personal (i) data related to an order as long as it is necessary for the execution of your order; or (ii) other data which you provide us with on our side as long as it is necessary to process your inquiry/application and thereafter as long as there are statutory retention obligations or potential legal claims, where personal data is needed to raise the claim, are not yet time-barred.

  1. Your rights in connection with your personal data

Under applicable law, you have, among others, the rights (under the conditions set out in applicable law): (i) to check whether and what kind of personal data we hold about you and to request copies of such data, (ii) to request correction, supplementation or deletion of your personal data that is inaccurate or processed in non-compliance with applicable requirements, and (iii) to request us to restrict the processing of your personal data, (iv) in certain circumstances, to object for legitimate reasons to the processing of your personal data or to revoke consent previously granted for the processing where such revocation does not affect the lawfulness of the processing until the revocation, (v) to request data portability, (vi) to know the identities of third parties to which your personal data are transferred, and (vii) to lodge a complaint with the competent authority.

  1. Our contact details

Please address your requests or questions concerning the processing of your personal data to:

Strider Sports International, Inc.
2221 N. Plaza Dr.
Rapid City, South Dakota 57702


Last updated on 11/30/2020

Outline of a Strider balance bike